Privacy statement

Introductory provisions
This page contains the privacy policy of Free Loops . Please read this privacy policy with care. Free Loops has its registered office at Batjanstraat 11 in (1094 RC) Amsterdam and is registered in the trade register of the Chamber of Commerce under number 34315379. Free Loops can be contacted by e-mail at and by telephone on +31 20 893 2128.

This privacy policy explains how Free Loops handles the processing of personal data. It states, for example, which personal data and categories of personal data are collected, and the purpose for which the personal data are used. Free Loops also indicates the legal basis for the processing of the personal data.

This privacy policy applies to all visitors to this website. By using this website you agree to this privacy policy.

The processing of personal data by Free Loops falls within the scope of the statutory exemption regulations. It has therefore not been reported to the Dutch Data Protection Authority.

Free Loops reserves the right to make changes to this privacy policy. The current privacy policy was last updated on 21 June 2018.


Types, purposes and period of processing of personal data
Your personal data will be stored when you create an account on the Free Loops website. When creating an account, you are asked to fill in certain mandatory data. These include your e-mail address. Free Loops needs these data to communicate with you.

If you give your permission, your e-mail address is also used to inform you in the future about products or services that may be of interest to you. You can unsubscribe from the newsletter in the newsletter itself or by clicking on the link at the bottom of the e-mail.

If you place an order, you must also fill in your first name, surname, e-mail address, telephone number, company name and VAT number. These personal data are used for Free Loops' accounts receivable records.

The data on your account are retained for a period of five years following your last activity on our website. The data you filled in when you placed an order will be retained for a period of seven years after the last invoice.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.


Legal bases for the processing of your personal data
The legal basis for processing your e-mail address is the consent you have given when creating the account. The data that are stored after payment have as a legal basis that they are necessary to fulfil the agreement. Without your payment details, you cannot place an order. Moreover, Free Loops has the statutory obligation to store the personal data on the invoice for the accounts receivable records with the Dutch Tax and Customs Administration.

If you do not want to share your personal data with Free Loops, Free Loops will not be able to provide you with its services. As a result, Free Loops may be unable to meet its contractual, statutory and mandatory obligations. You will be responsible for any adverse consequences of the failure to provide the personal data in this case.


Free Loops uses cookies on its website, such as Google Analytics and Hotjar. A cookie is a piece of data that is placed on your computer by a website. The Free Loops website collects technical information every time you visit the website. This information includes, for example, the website that referred you. This privacy policy applies to cookies and similar technology.  This website can use cookies to provide visitors with personalised information, to collect information and to monitor visitors during their visit to the website. Free Loops can use this information to personalise certain pages to better match its offer to your preferences.

The data stored in this manner are partial, anonymised IP addresses, cookies, and the device used to visit the website. The data stored by Google Analytics will be retained for a period of 50 months. Hotjar retains these data for a period of 365 days.


Reference to other websites
This privacy policy only applies to this website (

This website may contain links to other websites that are not managed and/or owned by Free Loops. If you are referred to another website by clicking on such a link, the privacy policy of that other website will apply. Free Loops is not in any way liable or responsible for that other website or for the privacy policy on that other website. Free Loops recommends that you thoroughly study the privacy policy of this other website before you continue using it.


Transfer to processors and third parties
Personal data are processed by companies engaged by Free Loops for the execution of the agreement. The GDPR calls these companies 'processors'. An example of a processor is the company that sends our newsletters. The processors act under the responsibility of Free Loops.

Personal data will also be shared with third parties if Free Loops is required to disclose personal data to competent authorities based on a legal obligation.


Free Loops has taken appropriate technical and organisational measures to secure your personal data against loss or unlawful processing. One such measure is that the website has an SSL certificate, which enables the transmission of data using a secure connection. In addition, Free Loops has a data protection policy in place within the company.

Free Loops has also taken security measures with respect to third parties. Free Loops has made, for example, a processing agreement with all third parties that process your personal data. The processing agreement sets out the purpose of the processing and the agreements on the level of the technical and organisational measures.

Your personal data will be stored on multiple servers. These servers are currently located in the Netherlands, the United States, Spain and Malta.


Your privacy rights
Data that are no longer necessary will be erased. Pursuant to the provisions of the General Data Protection Regulation, you have the right to access and rectify your personal data, to have these erased, and to restrict the processing of your personal data. To prevent any misuse and/or fraud, we will always ask you to identify yourself. If you create an account on our website, you can view and change the data you provided yourself. If any changes are made, this could mean that Free Loops can no longer be of service to you without compensation.

If you want to file a complaint about Free Loops with respect to the processing of your personal data, you can inform us by sending an e-mail to You may also file your complaint with the Dutch Data Protection Authority. You can find more information on how to do this via this link (Dutch):

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